LIMITLESS DIGITAL LAUNCHES ITS FIRST NATIONAL TV CAMPAIGN TO CHANGE CONSUMER PERCEPTIONS
Limitless Digital Group has invested in its first ever national TV campaign to accelerate the growth of our core heating e-commerce brand – BestHeating – and change consumer perceptions around the much-forgotten radiator.
The TV commercial for our flagship designer radiator and home heating brand will air from October (26th) through to December on Channel 4, More4, Film4 and video on demand (VOD).
The advert aims to encourage home interior audiences to broaden their imagination and think beyond standard white radiators, by waking up to the vast array of styles, colours and designs available to both heat and transform the home.
Channel marketing agency Boutique has spearheaded the media buying and planning strategy behind the campaign, with the creative execution of the TV commercial delivered by Fresh Cut.
Underpinning the ad will be the aim to grow increased brand awareness, traffic and sales for BestHeating.com after what has been a very healthy trading period for our core heating brand.
A Mountain Of Marketing & Promotion
In support of this new national campaign, LDG’s design & marketing teams have created a range of additional assets to ensure all BestHeating brand touchpoints feature the “habitat” concept.
From the creation of a new website landing page, to several social media, print and Advice Centre assets, the “Transform Your Habitat” campaign has been the largest and most labour intensive marketing campaign undertaken by Limitless Digital, to date.
Each BestHeating channel will feature key assets from the TV creative to ensure every opportunity is taken to promote both the brand and the campaign in a consistent and meaningful way.
There will be print adverts in several home & interior design magazines, including – Real Homes, Ideal Home, Grand Designs Magazine and more – each designed to reiterate the habitat theme and entice people into considering radiator changes in their own home.
Ali Whitehead, marketing general manager at Limitless Digital Group, commented: “Taking BestHeating.com on to TV is a really exciting direction for the brand and will propel it to the next level.
“We really wanted to explore the home ‘habitat’ and the concept of the forgotten radiator, as our research reveals that many people renovate their homes, but sadly settle for the standard white convector design that has been around for decades.”
“We hope the advert can educate audiences that the radiator has moved on massively from a design perspective and now offers endless styles, themes and colours to suit a rich variety of décor and home interior tastes.”
Boutique managing director, Simon Bollon, added: “We’re super excited to be taking BestHeating.com on to TV for the first time and be part of the journey.”
“After 12 months of us working on the brand to drive strategic growth in PR, social media and print, TV was the logical next step and we love the creative direction Fresh Cut has taken. We hope it will make a real statement and get consumers thinking differently about the radiator category as a whole.”
An Exciting Time For BestHeating
To see BestHeating featuring so prominently in design magazines and on television, is an exciting time for the brand and for everyone at Limitless Digital Group.
In the midst of a global pandemic that has changed the lives of so many people, having everyone pulling together at such a difficult time has been incredible.
To now see our flagship heating brand make its way onto the screens of the nation is something to be celebrated and enjoyed by everyone at the company – and without your hard work and dedication it simply wouldn’t have been possible!
Follow BestHeating
Follow the progress of our exciting new TV campaign by visiting BestHeating on social media.
And don’t forget to like and share to spread the word!
#BeLimitless
Please note – Since the launch of this campaign, BestHeating.com has gone through a significant rebranding. Please go and check out how we now look at www.bestheating.com
